Bangalore, India, 12-June-2014
Bangalore-based digital CRM firm Vizury today announced a $16 million Series C funding round led by Intel Capital with participation fromAscent Capital and existing investors, Nokia Growth Partnersand Inventus Capital Partners. This brings the total funds raised by Vizury to $27 million; Ojas Ventures had participated in the two earlier rounds.
Chetan Kulkarni, co-founder and CEO said “The funds will be used to drive product innovation on our mobile and cross-channel propositions and to scale operations in existing markets, especially in China, Japan, LATAM, Middle East and Korea. We are also evaluating our options of entering the US market.”
Vizury, last year, launched a comprehensive mobile advertising retargeting product, MobiConvert, which includes mobile web and app retargeting on both iOS and Android devices and powerful conversion features like app deep linking and click-to-call.
The entire product suite across mobile and desktop is powered by Vizury’s big data platform which processes over 30 terabytes of data daily, including purchase intent data of nearly 500 million users and tens of billion dollars of retail transaction data. Meaningful insights derived from this data is used by Vizury’s proprietary bidding and recommendation algorithms to process over 5 billion daily bid requests to precisely target and engage users with highly personalized 1:1 messages.
“Big data analytics is primed for take-off with the ad-tech ecosystem providing a major impetus,” said Sudheer Kuppam, Managing Director, Intel Capital APAC Region. “Vizury understands how data and technology are shaping the consumer marketing & advertising industries and is emerging as a leading player in this sector. Increasing internet penetration across APAC only augments this further. The investment led by Intel Capital will help Vizury take advantage of this big data opportunity.”
Vizury was among the first multi-national ad-tech companies to enter China in 2009 where it now has strong advertiser relationships and a high caliber local team.
“Our emphasis, right from day one, on staying invested in challenging markets like China and Japan, and offering deep industry-focused solutions to enterprise clients has helped us get leadership positions in these markets,” Chetan said.
With a 400% CAGR, Vizury is one of the fastest growing tech companies in Asia. A revenue retention rate upwards of 190% demonstrates the consistent business value it delivers to clients.
Raja Kumar, Managing Director, Ascent Capital, added “Vizury, one of the most promising high-technology product companies to emerge out of India, has all ingredients to be a global leader in digital CRM.”
Vizury helps marketers secure customers-for-life through personalized marketing solutions. Established in 2008, Vizury has offices in Bangalore (HQ), Beijing, Sydney, Sao Paulo, Singapore, Taiwan, Dubai, Seoul and Tokyo. We work with over 500 clients across industries such as travel & hospitality, ecommerce, healthcare, automobile, financial services and classifieds.
Vizury was recognized as the sixth fastest growing company in the Deloitte APAC Fast500 2013 and is among the first in Asia to be an FBX qualified partner and a Twitter Retargeting Platform Partner.
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About Intel Capital
Intel Capital, Intel’s global investment and M&A organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, mobility, consumer Internet, digital media and semiconductor manufacturing. Since 1991, Intel Capital has invested more than US$11 billion in over 1,339 companies in 55 countries. In that timeframe, 206 portfolio companies have gone public on various exchanges around the world and 344 were acquired or participated in a merger. In 2013, Intel Capital invested US$333 million in 146 investments with approximately 49 percent of funds invested outside North America. For more information on Intel Capital and its differentiated advantages, visit www.intelcapital.com or follow @Intelcapital.
About Ascent Capital
Ascent Capital is a leading India-focused independent private equity firm. The firm is driven by one of the most experienced teams on ground with over 100 years of collective experience in Indian capital markets. Since its inception in 2000, the firm has helped over 55 entrepreneurs build leading businesses across diverse sectors such as Technology, Healthcare, Pharmaceuticals, Education, Financial Services and Infrastructure. Ascent Capital currently manages approx. US$ 600 million across three funds and is backed by marquee foreign and domestic institutional investors.
Visit www.ascentcapital.in for more information.